New Sky is a Google Ads agency focused on e-commerce, helping online retailers direct advertising spend toward products and categories that generate profit. Rather than relying on return on ad spend or conversion volume alone, the agency assesses performance in the context of margins, returns, stock availability and product data. Its approach assigns each product a monthly role: earn, scale, recoup investment or pause. These decisions guide budgets and campaign activity, including Shopping and Performance Max.

New Sky’s services include Google Ads account and tracking analysis, product-level planning, campaign management, product feed improvements, and reviews of results every 90 days. The agency aims to show where budgets are working, where they are being wasted and what adjustments make commercial sense. Its website presents case studies across sectors including electronics, interiors and fashion, with reported outcomes such as increased revenue and lower acquisition costs. New Sky invites e-commerce businesses to book a Google Ads analysis for an evidence-based view of their account and potential next steps.