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Hex Code
Color name
RGB
HSL
CMYK
#D2232A
Cardinal
210, 35, 42
358, 71, 48
0, 83, 80, 18
#6ECDE9
Sky Blue
110, 205, 233
194, 74, 67
53, 12, 0, 9
#80011F
Red Devil
128, 1, 31
346, 98, 25
0, 99, 76, 50
Welcome to The NewSouth Bookstore, an indie bookseller located in the heart of historic downtown Montgomery, Alabama. Our store caters to readers, book-lovers, history enthusiasts, and anyone with a curious mind. Whether you're a local or a visitor from afar, we have something for you.
From new titles to bestsellers, staff picks, and books by local authors, we offer a diverse selection to suit every reader's taste. In addition to browsing our store in person, you can also place custom orders, request direct-to-home orders, or even order gift cards for your loved ones. Stay updated on our events, both in-store and off-site, by following us on social media and signing up for our newsletter.
The NewSouth Bookstore is your go-to destination for all things literary and engaging
Brand industry
Arts and Entertainment
Company type
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Year founded
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Company size
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Southern history books
Alabama and Montgomery history books
Civil rights and Reconstruction books
Used and collectible books
Independent bookstore events
How do I download the The NewSouth Bookstore logo?
The The NewSouth Bookstore logo comes in two versions: a logo and an icon. Download as transparent PNG.
What does The NewSouth Bookstore's branding look like?
The wordmark pairs compact, stacked red capitals reading “THE NEWSOUTH BOOKSTORE” with a black Alabama-shaped mark labeled “OLD SOUTH MADE NEW,” giving the name a regional origin motif. The broader look combines traditional bookish lettering and restrained serif headings with a red, black, gray, and white palette, documentary photography of the shop and its readers, and straightforward layouts that foreground books, events, and local history.
What are The NewSouth Bookstore's brand colors?
The The NewSouth Bookstore color palette uses the hex codes #D2232A, #6ECDE9 and #80011F.
The The NewSouth Bookstore name, logos and brand assets are trademarks of The NewSouth Bookstore and its affiliates. Brandfetch isn't affiliated with or endorsed by The NewSouth Bookstore. Their use is subject to The NewSouth Bookstore's brand guidelines.
