New Tendency is a contemporary design brand focused on furniture and everyday objects for the home and office. Guided by the belief that design can create cultural value and meet intellectual, functional and poetic needs, the company gives form to ideas for the present. Its approach draws on Bauhaus and Modernist principles, expressed through conceptual design, clean aesthetics and functional forms.

The collection spans seating, tables, shelving, lighting and practical accessories. Products include the Standard Sofa, Masa Table System, Ayo Barstool, December Standard Lamp, Apex Shelf, Bureau Desk, coat hooks, trays, drinking glasses and mirrors. The range also includes posters, throws and collaborations with brands and creative studios such as Actual Source, 1017 Alyx 9SM and Études. New Tendency offers an online shop and a professional program for trade customers, alongside customer support and information about stockists. The brand also shares news and offers through an email newsletter and provides information about its studio, press activities and career opportunities. Its collection brings considered, modern design to everyday settings.