New Territory

New Territory is an Auckland-based digital design studio working with clients globally. The studio helps brands create an impact through informed, authentic digital identities and engaging online experiences, combining purposeful design, goal-oriented development and dependable growth strategies. Its work spans e-commerce platforms, brand websites and digital homes for organisations across sectors, with projects for Simon James, Rizkia, Porter James, Hiroki Golf, Plus Studio and Universal Music New Zealand.

New Territory’s services cover three connected areas. Its design practice includes brand development, design systems, customer journey mapping, user experience and user interface design. The development team builds custom websites and Shopify stores, including platform integrations and tailored applications, using technologies such as Shopify, WordPress and Kirby. For ongoing growth, the studio offers analytics, search optimisation, conversion optimisation, paid and organic digital marketing, email automation and performance-led improvements.

New Territory describes its process as iterative, collaborative and data-driven, with an emphasis on authentic design, robust technology and adaptable solutions.