New Valmar is a European partner for developing, sourcing and delivering baby and children’s product ranges, guiding ideas from concept to retail shelf. The company works with retailers to turn brands and licenses into carefully developed assortments, offering end-to-end distribution across Europe and emphasizing reliability, efficiency, trust and hands-on service. Its portfolio includes Smoosh, New Valmar’s own baby and kids brand, designed in Belgium and shaped by decades of experience.

Smoosh offers thoughtful products with original, joyful designs that balance colour and calm, playfulness and timelessness, supporting children’s imaginations without overwhelming everyday life. New Valmar also distributes Nûby products, created in the USA for stages of early childhood. Nûby’s range includes bottles, soothers, cups, toys, grooming items and bath essentials, with a focus on quality, safety and practical use.

Availability is subject to stock. New Valmar invites retailers to explore its brand portfolio, discuss assortment opportunities, or develop private-label products under their own brands. Its services help retailers build product ranges suited to their business and customers