New WAter Ways is a dedicated organization established in 2006, focused on advancing integrated water cycle management and enhancing the capabilities of government and industry professionals throughout Western Australia. The brand strives to facilitate the development of water-sensitive cities, aiming to promote community well-being while fostering healthy, resilient environments.

New WAter Ways offers a diverse range of services, including knowledge-sharing initiatives, training programs, and collaborative efforts to empower stakeholders involved in urban water management. Their core focus areas encompass climate change adaptation and resilience, maintenance and sediment management, and efforts to connect people with nature.

Additionally, the brand emphasizes the importance of Aboriginal and Torres Strait Islander cultures, recognizing their deep spiritual ties to the land and waters. With a variety of resources such as case studies, fact sheets, and interactive maps, New WAter Ways is committed to building sustainable communities through innovative practices and a passion for environmental stewardship.