Next Generation Wine is an online wine shop founded by Pierre, a hospitality professional whose family background in wine and food inspired a more approachable way to enjoy wine. Drawing on experience as a hotelier and food-and-beverage manager, Pierre aims to make choosing a good bottle straightforward, welcoming customers without intimidating jargon or formality. The shop features wines from a new generation of winemakers who value sustainability and quality, with selections spanning red, white, rosé, sparkling, sweet and alcohol-free wines.

Its range includes French wines, natural wines and Champagne, alongside curated bundles and wine boxes. Customers can explore recommendations with clear descriptions and serving suggestions, helping them find bottles for meals, celebrations, relaxed evenings or gifts. Beyond its online selection, Next Generation Wine offers wine tastings at home, virtual tasting options, events and wine expertise.

The brand’s central message is that good wine need not be stuffy: it can be enjoyed with confidence, shared with friends and chosen to suit the moment