Nextera

Nextera is a digital marketing and communications platform designed specifically for pharmacies. It helps pharmacy teams strengthen customer relationships, improve day-to-day management and grow their business across both physical and online channels. Its tools include customer relationship management, pharmacy websites, ecommerce, promotions, email and SMS campaigns, social media publishing, digital signage, design templates, a mobile app and Google Business support.

Pharmacies can use Nextera to understand customer activity, plan communications, promote offers and sell pharmacy and parapharmacy products online, including through a cooperative product catalogue. The mobile app can support service bookings, product enquiries and orders, health information and customer discounts. Website and content tools are designed for pharmacy use and can be adapted to each pharmacy’s brand and needs.

Nextera offers selectable packages at different monthly prices, with setup fees, so pharmacies can choose and expand their functionality over time. The platform is presented as intuitive and automated, with integrations for pharmacy software and support from cooperatives.