Next G Alliance is a brand that aims to advance North American wireless technology leadership over the next decade through private-sector-led efforts. Their work encompasses the full lifecycle of research and development, manufacturing, standardization, and market readiness, with a strong emphasis on technology commercialization. The Next G Alliance's vision for 6G goes beyond speed and focuses on the specific social and economic outcomes that can be achieved through their connectivity.

They prioritize digital equity, a trustworthy 6G network, and the direct impact of Next G connectivity on economic growth. They also address challenges in areas such as supply chain and equal access, and define metrics for quality of life. The Next G Alliance promotes collaboration and is a partner in the upcoming 6G Symposium, which explores key themes including building a better 6G, aligning 6G roadmaps with other industries, and discussing next-gen technologies.

They believe that 6G represents a unique opportunity to advance innovation breakthroughs that will reshape almost every industry and area of society. They call for government, industry, and academia to invest in 6G and make 2030 the North American decade of innovation, economic leadership, and societal advancement. The Next G Alliance's research priorities act as a compass for North America's 6G innovation platforms, with a focus on coordinating research with a vision for the future 6G marketplace.

They also have a comprehensive 6G library that covers various topics related to 6G technology. Membership in the Next G Alliance is open to both ATIS members and non-members, and they have different membership categories. They provide updates on their recent news and have working groups that are developing the National Roadmap for 6G and addressing strategic areas essential to the development of future wireless technology