NEXT Co., Ltd. is a Japanese company focused on creating new opportunities through its merchandise, import and export, and system development businesses. Its website presents the company as an organization that aims to bring color to the future, while also highlighting community involvement and company information, news, and career opportunities.

NEXT offers original and selected consumer products through its merchandise business. Its featured items include Hiragajan, a board game built around Japanese hiragana, including a tile-based version and a professional edition project. The company also sells products such as matcha in its Earth’s Colors series and Kokuryu no Itteki soy sauce. Its import and export activities and system development are among the company’s stated business areas.

The company shares product updates, media appearances, and service news through its website. Its community contributions include donating its original board game to nursery schools and after-school programs in Inzai, Chiba Prefecture. NEXT also participates in the “Energize Japan from Small and Medium-Sized Businesses” project, reflecting its connection to initiatives supporting Japanese businesses.