NextUp Academy

NextUp Academy is a Swedish basketball development brand offering camps and training for players of different ages and skill levels. Its programs are held across Sweden, with locations including Malmö, Sundsvall, Stockholm, Kalmar and Uppsala. The academy aims to nurture a passion for basketball and help each player progress, drawing on a network of role models and expertise from higher-level play.

Camps combine basketball practice with physical training and theory, led by active and former college and professional players and coaches. Training is designed around individual needs, with personal feedback and evaluations to help participants recognize their strengths and identify areas to improve. Players can also receive guidance from experienced basketball professionals on what it takes to develop their game. The academy’s offerings include themed camps such as Beyond Camp in Kalmar and Barton Camp in Sundsvall, alongside other seasonal programs. Through practical drills, gameplay and additional activities, NextUp Academy supports development both on and off the court.