Unclaimed brand
Established in 1973. by Richard Novak, Doug Haut and Jay Shuirman, in Santa Cruz, California, NHS is the home of Santa Cruz Skateboards, Independent Trucks, Creature Skateboards, OJ Wheels, Ricta Wheels, Mob Grip, Krux Trucks, Bullet and Slime Balls.
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Hex Code
Color name
RGB
HSL
CMYK
#8DC73F
Atlantis
141, 199, 63
86, 55, 51
29, 0, 68, 22
#5ECAF4
Malibu
94, 202, 244
197, 87, 66
61, 17, 0, 4
#8F1028
Tamarillo
143, 16, 40
349, 80, 31
0, 89, 72, 44
Founded in 1973 in Santa Cruz, California, by surfer friends Richard Novak, Doug Haut, and Jay Shuirman, NHS, Inc. is a skateboarding company and the home of a portfolio of established skate brands. Its lineup includes Santa Cruz Skateboards, Creature Skateboards, and Bullet Skateboards, alongside hardware and accessories brands such as Independent Trucks, Krux Trucks, Mob Grip, Bronson Speed Co., OJ Wheels, Ricta Wheels, and Slime Balls.
Together, these brands cover key parts of skateboarding, from boards and trucks to wheels, bearings, and grip tape. NHS serves skateboarders and skate shops through its online shopping channels, including NHS Skate Direct and NHS B2B, and provides information about its products, warranties, and patents. The company also offers resources for skate shops and shares information about skateboarding safety. Rooted in Santa Cruz and focused on skateboarding, NHS brings a range of complementary brands and products together for riders and retailers. Its website also provides company information, accessibility details, and career opportunities.
Brand industry
Sports
Company type
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Year founded
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Company size
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Skateboard decks
Skateboard trucks
Skateboard wheels
Skateboard grip tape
Skateboarding wholesale distribution
How do I download the NHS Inc logo?
The NHS Inc logo comes in one version: a white logo. Download as SVG or transparent PNG.
What does NHS Inc's branding look like?
The NHS wordmark is a compact white “NHS” letterform set inside a black rounded rectangular badge, with the letters’ distinctive joined, cutout-like construction; across its family, individual skate brands retain their own expressive logos. The visual system pairs heavy condensed or geometric display lettering with black and white, bright skate-brand colors and action photography, balancing gritty heritage imagery with clean, high-contrast blocks.
What are NHS Inc's brand colors?
The NHS Inc color palette uses the hex codes #8DC73F, #5ECAF4 and #8F1028.
The NHS Inc name, logos and brand assets are trademarks of NHS Inc and its affiliates. Brandfetch isn't affiliated with or endorsed by NHS Inc. Their use is subject to NHS Inc's brand guidelines.
