Unclaimed brand
Niagen Bioscience (formerly ChromaDex) is the premier leader in NAD+ research, clinical science, and ingredient innovation. Our ISO-accredited labs and peer-reviewed publications establish us as the gold standard for NAD+ supplementation and NAD+ precursors, delivering breakthrough cellular health solutions.
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Hex Code
Color name
RGB
HSL
CMYK
#003A70
Regal Blue
0, 58, 112
209, 100, 22
100, 48, 0, 56
#B5C6E2
Periwinkle Gray
181, 198, 226
217, 44, 80
20, 12, 0, 11
#111111
Cod Gray
17, 17, 17
0, 0, 7
0, 0, 0, 93
Niagen Bioscience, formerly ChromaDex, is a science-focused biotechnology company specializing in NAD+ research, clinical science, and ingredient innovation. Founded in 1999, it works to advance understanding of NAD+ and its role in healthy aging, with a mission to support healthspan by restoring and optimizing NAD+ levels. Its patented Niagen® ingredient, nicotinamide riboside (NR), is used in NAD+-enhancement products and complies with the U.S. Pharmacopeia’s official NR Chloride monograph.
The company’s offerings include Tru Niagen®, a daily supplement designed to support cellular health, and Niagen® Plus, described as an advanced NAD+-enhancement therapy. Niagen Bioscience also supplies ingredients and develops technologies for the dietary supplement, food, beverage, skincare, and pharmaceutical markets. Its work is supported by clinical studies, patents, published research, and collaborations with universities and researchers. The company highlights quality standards, scientific transparency, and ongoing research through its clinical studies, research program, and skincare innovation initiatives. Through these activities, Niagen Bioscience connects research and ingredient development with consumer products and industry partnerships.
Brand industry
Health
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Nicotinamide riboside ingredients
NAD+ dietary supplements
NAD+ precursor research
Provider-delivered NAD+ therapies
Healthy aging science
How do I download the Niagenbioscience logo?
The Niagenbioscience logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What does Niagenbioscience's branding look like?
The Niagen wordmark is a dark-blue serif name with a small period, paired with widely tracked “BIOSCIENCE” lettering beneath it. The visual system combines restrained blue-and-white corporate styling, clean sans-serif supporting text, and large editorial serif headlines with research imagery and cinematic lifestyle photography, using open, uncluttered layouts and occasional dark-blue bands or overlays.
What are Niagenbioscience's brand colors?
The Niagenbioscience color palette uses the hex codes #003A70, #B5C6E2 and #111111.
The Niagenbioscience name, logos and brand assets are trademarks of Niagenbioscience and its affiliates. Brandfetch isn't affiliated with or endorsed by Niagenbioscience. Their use is subject to Niagenbioscience's brand guidelines.