Niche Bath is a locally owned and operated bathroom remodeling company based in Morgantown, West Virginia. Founded by Jonathan McNaughton and Ashley Wade, the company serves homeowners and future home buyers in Morgantown and throughout West Virginia. Its approach emphasizes honest work, fair pricing, respectful service, and craftsmanship built to last.

Niche Bath offers full bathroom remodels, renovations, modern upgrades, and repairs, helping customers transform outdated or damaged spaces into comfortable, functional bathrooms. Projects are planned to balance appearance with practical needs such as layout, ventilation, and storage. The company provides 2-D and 3-D blueprints and works to define project scope, materials, labor, timelines, and exclusions clearly before work begins. It also offers straightforward estimates, typically completed in under an hour for in-home visits, with no pressure or hidden fees. Niche Bath states that it is licensed and insured and stands behind its work. Financing through Hearth is available to qualified homeowners, with monthly payment options and a simple application process.