Nick Finck is a seasoned user experience (UX) and product design coach, advisor, and speaker with over 24 years of industry experience. Currently, he operates through his consultancy, Craft & Rigor, based in Seattle, where he guides businesses in enhancing their design and research practices. Nick has held prominent leadership roles at innovative companies, including Amazon Web Services and Facebook, and has contributed significantly to the UX community by mentoring industry professionals and delivering over 102 talks across 10 countries.

Nick is passionate about improving lives through impactful design, leveraging his extensive knowledge of research methodologies and product strategies. He advocates for a holistic approach to UX, emphasizing the importance of considering the entire user journey. Renowned for his excellent communication skills and collaborative spirit, he inspires design teams to excel while focusing on nurturing talent.

Outside of his professional pursuits, Nick enjoys engaging in Dungeons & Dragons and exploring culinary delights. His mission is to elevate UX efforts, making him a valuable partner for any organization seeking to innovate in user experience design