Unclaimed brand
Nicki Pabst is co-founder of Better Email. AI won't speed up your email marketing unless you change the foundation. Here is why email design systems, not more templates, are the future.
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Hex Code
Color name
RGB
HSL
CMYK
#FFCC15
Candlelight
255, 204, 21
47, 100, 54
0, 20, 92, 0
#14171A
Woodsmoke
20, 23, 26
210, 13, 9
23, 12, 0, 90
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
Better Email is a Denmark-founded design-system platform for producing marketing emails faster without sacrificing quality or brand consistency. Co-founded by email developer and designer Nicki Pabst, the company helps teams replace scattered templates and repetitive campaign rebuilds with reusable, on-brand components. Users define modules such as headers, hero sections, product cards, buttons, and footers in a drag-and-drop editor, setting brand elements including colors, fonts, and spacing.
Campaigns can then be assembled from these shared building blocks, and updating a component carries the change across emails that use it. This approach is designed to give marketers creative flexibility, reduce repetitive work for developers, and ease the review burden on designers. Better Email positions its platform as a foundation for AI-assisted email production, arguing that automation works best when the underlying structure is sound.
The service is ESP-agnostic and offers more than 22 platform integrations. Founded in 2021, Better Email works with teams seeking a more scalable way to create newsletters and other marketing campaigns while keeping their communications aligned with their brand
Brand industry
Computers Electronics and Technology
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How do I download the Nicki Pabst logo?
The Nicki Pabst logo comes in one version: a logo. Download as transparent PNG.
What are Nicki Pabst's brand colors?
The Nicki Pabst color palette uses the hex codes #FFCC15, #14171A and #FFFFFF.
The Nicki Pabst name, logos and brand assets are trademarks of Nicki Pabst and its affiliates. Brandfetch isn't affiliated with or endorsed by Nicki Pabst. Their use is subject to Nicki Pabst's brand guidelines.
