Niibu describes itself as a Human Intelligence Cloud, bringing together AI-powered tools, verified professionals, products, and experiences across beauty, wellness, fitness, health, medical care, and lifestyle. Through its app, customers can discover services, compare memberships, and book professionals for appointments at home or in a studio or clinic. The platform also offers personalized wellness features, including goal tracking, wearable-device connections, and tailored insights, alongside social discovery and group experiences.

Niibu’s marketplace features products with transparent pricing and screening through its Safety Graph. Brands can promote products, collaborate on data and AI research, and access advertising and influencer partnerships. Service providers can manage bookings and earnings, set their schedules, and apply to join; clinics, salons, drivers, restaurants, and venues can also list or offer services. Additional offerings include enterprise partnerships, developer APIs and tools, and solutions for businesses in areas such as hospitality, corporate wellness, dining, events, and education. Niibu also highlights customer support, hygiene standards, insurance coverage, and satisfaction guarantees as part of its safety and support services.