Nine2Five

Nine2Five is a New Zealand-owned, Māori-led sportswear brand based in Masterton, founded in 2024. It creates Māori-inspired grip socks for athletes and active people, combining practical performance features with designs rooted in Māori identity, whakapapa and tikanga. The range includes styles such as Kahotea, Toa Whenua and Tino Rangatiratanga, with options for sports and training including rugby, touch, CrossFit and Pilates. The brand presents its socks as a way to reduce slipping while helping wearers express cultural pride.

Nine2Five also offers custom grip socks for clubs, teams and events, designed with customers’ logos and colours. It provides free design mockups, with club orders described as requiring a minimum of 50 pairs. The company has supplied socks for Lincoln University Rugby’s 2025 squads and created a custom design for the Global Youth Sevens tournament. Customers in New Zealand can shop online, with delivery generally stated as two to four days. Unworn, unwashed pairs are eligible for returns. Through its products and team partnerships, Nine2Five connects sports performance with cultural identity.