Ningaabii Appeal is a Canadian Indigenous women-owned luxury shapewear brand created to help women feel confident through different stages of life. Its purpose reflects experiences such as weight loss, postpartum recovery, body transformation, and everyday dressing. The brand was inspired by its founder’s personal journey of losing more than 235 pounds and by her spirit name, “the one that stands in the west.” The name Ningaabii Appeal comes from Ningaabii’an, associated with West, Women, Power, and Rebirth.

The brand offers supportive, comfortable shapewear designed with real women in mind, including plus-size women and those experiencing significant body changes. Its collection includes dresses and bodysuits, with styles such as a long-sleeved dress, a zip-up bodysuit, maxi dresses, a lace maxi dress, a rainbow silk dress, and an MMIW red dress. Ningaabii Appeal also shares product updates and offers an email list for customers interested in exclusive deals and early access to new products.