The Nihon Ningyo Kyokai, or Japan Doll Association, is dedicated to the promotion and preservation of Japan's rich doll culture. As a general incorporated association, it supports the healthy development of industries related to traditional Japanese dolls while contributing to the cultural enhancement of the nation's life. The association offers valuable resources for enthusiasts, including guidelines on the proper display and care of seasonal dolls, known as sekku ningyo.

Members can access a comprehensive website that features articles on doll knowledge, recommendations for optimal doll care, and a directory to find purchasing locations. Additionally, the association engages in educational initiatives and provides insights into the history and significance of Japanese dolls. With a commitment to celebrating and sustaining this unique cultural heritage, the Japan Doll Association serves as a vital hub for collectors and advocates of traditional Japanese craftsmanship