Ninthgate is a self-serve private programmatic exchange where publishers and advertisers connect through auction-based buying and selling. The platform is designed for instant activation: publisher accounts become live upon signup, while advertisers can deposit funds and launch campaigns without a moderation queue.

Publishers can bring their traffic and receive feeds for available formats, along with live statistics, real-time reporting, API access, and monthly statements. Supported formats include pop, push, in-page, native, banner, interstitial, video, connected TV, audio, direct link, and parking. Publisher payouts are made monthly through a method selected at signup, with payouts available from $50.

Advertisers can run programmatic or direct campaigns and target by geography, device, category, and individual publisher. Campaigns are prepaid using USDT or USDC, or through Capitalist; the site states that payments are final and non-refundable. Ninthgate also provides support through Telegram and email, with terms of service and a privacy policy available on its website.