Nirmooha Fashion House

Nirmooha is a vibrant fashion brand founded by Prreeti Jaiin Nainutia in Meerut, India, with a deep-rooted passion for sustainability and craftsmanship. Established seven years ago, the brand blends traditional Indian artistry with contemporary designs, featuring collections that range from extravagant gowns and lehengas to stylish menswear. Prreeti's commitment to the environment is evident in Nirmooha’s eco-friendly initiatives, including the plantation of 1,000 teak trees in collaboration with the Maharashtra Forest Department, affirming its position as a cruelty-free and responsible brand.

With offerings that showcase intricate hand-embroidery and digital prints, Nirmooha reflects the fusion of culture and modernity. Highlights of the brand include participation in prestigious events such as the Lakme Fashion Week and Arab Fashion Week, where collections like 'Rivaayat' and 'Fiora' captivated audiences. Nirmooha not only prioritizes graceful aesthetics but also actively contributes to social causes, working with organizations like the Divyaj Foundation to support acid attack survivors and promote inclusivity across communities.