Hex Code
Color name
RGB
HSL
CMYK
#0032A0
International Klein Blue
0, 50, 160
221, 100, 31
100, 69, 0, 37
#92B7FF
Anakiwa
146, 183, 255
220, 100, 79
43, 28, 0, 0
#914E41
Ironstone
145, 78, 65
10, 38, 41
0, 46, 55, 43
NIVEA is a skincare brand offering products and guidance for everyday routines, with a focus on making skin care simple and effective. Its range covers face, body and sun care, as well as products for men, facial cleansing, Labello lip care and deodorants. Featured products include Cellular Epigenetics Age Rewind Serum, NIVEA Essentials Cleansing Milk, Caring Body Lotion, Aloe & Hydration Body Lotion, Repair & Care Body Lotion and a fragrance-free body lotion.
The brand also helps customers explore routines for different needs and seasons, including summer skin care and aftershave-balm use. Its educational content explains topics such as skin rejuvenation, SPF and sunscreen selection, sun allergy, and active ingredients including dexpanthenol and glycerin. NIVEA presents its history as beginning in 1911 and invites visitors to learn more about the brand and its products.
The site is available in Danish and includes links to privacy terms, terms of use and imprint information
Brand industry
Lifestyle
Company type
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Year founded
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Company size
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How do I download the NIVEA logo?
The NIVEA logo comes in two versions: a logo and an icon. Download as SVG or transparent PNG.
What are NIVEA's brand colors?
The NIVEA color palette uses the hex codes #0032A0, #92B7FF and #914E41.
The NIVEA name, logos and brand assets are trademarks of NIVEA and its affiliates. Brandfetch isn't affiliated with or endorsed by NIVEA. Their use is subject to NIVEA's brand guidelines.
