Nixar is a creator marketing platform that helps direct-to-consumer brands connect with Instagram and TikTok creators and run sales-focused campaigns. Built on experience in fashion and creator marketing, the platform is particularly suited to fashion and footwear, while also serving brands in health and fitness, food and drink, and other categories.

Brands connect their Shopify or WooCommerce store, and Nixar uses AI to assess creators’ visual style, audience demographics, engagement authenticity, and content consistency. It then matches creators to a brand’s aesthetic and manages campaign outreach, content, tracking, and optimization. Performance is measured through affiliate links and unique discount codes, with dashboards and reporting to show attributed sales.

Nixar offers a self-serve marketplace with commission on sales, alongside paid plans that add AI-curated creator selections, approval workflows, account management, and advanced reporting. Additional services include store integration, campaign management, user-generated content, sales attribution, and usage rights for selected content assets. Instagram, TikTok, Google Analytics, and Meta Pixel are also supported for campaign and performance tracking.