Nix Gel is an online beauty and personal-care brand focused on plant-based and organic products. The company says its products are made without animal testing or chemical ingredients, with an aim to support consumers and the environment. Its range includes eyebrow styling and strengthening gels and serums, mascara, concealer, eye and lip makeup, blush, highlighter, lip gloss, and cheek-and-lip tints. Refill products are also available for selected makeup items.

Nix Gel’s care products include hair masks, body splash, body lotions, body and lip scrubs, lip masks, and herbal lip balm. The store also sells beauty tools and accessories, such as brushes, sponges, lash and brow tools, sharpeners, and cosmetic bags. Customers can browse and pay online, with order support offered through WhatsApp and Instagram, including assistance after purchase. The brand ships across the country by post and offers coordinated express delivery by courier or Snapp, with courier costs paid by the customer. Free postal shipping is available on purchases over three million tomans.