NJ Southern Shore

The New Jersey Southern Shore is a tourism destination and regional destination marketing organization promoting Cape May, Cumberland, and Atlantic counties. Its website helps visitors plan vacations and discover the region’s beaches, natural landscapes, dining, arts, culture, history, festivals, and attractions. Whether travelers seek a relaxing seaside stay, outdoor adventures, or lively entertainment, the Southern Shore offers a wide range of experiences, from birdwatching and eco-tourism to museums, theaters, wineries, and family attractions.

The organization provides trip-planning information, event listings, visitor resources, and guidance on places to stay, including hotels, motels, bed-and-breakfasts, and campgrounds. It also directs visitors to vacation rentals, local tourism offices, chambers of commerce, and regional businesses. Its Vacationer guide features stories and photographs alongside practical information about lodging, dining, boardwalks, amusements, and more, with online and printed options. Through partnerships with members, tourism organizations, and chambers, the Southern Shore works to support memorable visits and promote the region throughout the year, including its quieter fall and holiday seasons.