NLFX Professional is an award-winning retailer and integration partner for audio, video, lighting, and production equipment. The company serves DJs, musicians, venues, houses of worship, and production professionals with products and expert support for projects of many kinds. Its extensive range includes DJ gear, speakers, microphones, mixers, recording equipment, instruments, lighting, video and streaming systems, staging, truss, cables, cases, stands, and accessories. Customers can shop products from more than 300 manufacturers, including Electro-Voice, Chauvet DJ, ADJ, and Sennheiser.

NLFX also makes its own Platinum Series cables, which carry a lifetime guarantee. The company highlights a Best Price Guarantee, free shipping on most orders over $35, and flexible financing options. Beyond sales, its knowledgeable team provides technical support before and after purchase, and expert installation technicians help bring customer projects to life. Additional resources include a cable-building service, custom gobos, remote support, and a blog covering audio, lighting, recording, and production topics. With a customer-first approach and Midwest roots, NLFX aims to support customers from product selection through installation.