**Brand Description: MU GWON WI**

MU GWON WI is an avant-garde fashion brand that challenges societal norms and promotes creative rebellion. Designed for disobedient minds, the brand confronts taboos and evokes critical thinking, with its core philosophy centered on “Liberation from one’s self.” Alongside fashion, MU GWON WI encompasses the musical project Madmans Esprit, led by 叫號 (Kyuho). This evolving band blends diverse elements from black metal to Korean folk music, creating a unique sound that it describes as “Depressive Suicidal Blackened Pop.”

The brand offers visually striking collections such as “Please Stop Loving Me” and “The World As Collective Reflections,” as well as music CDs and other merchandise. After a successful tour across Europe, Madmans Esprit continues to perform in Asia, garnering accolades like the best metal/hardcore album at the Korean Music Awards in 2023. MU GWON WI is not just a brand; it’s a movement that invites individuals to explore the empowerment of self-expression and creativity through fashion and music.