NoFirstUse Global is a brand dedicated to promoting global disarmament and reducing the risks associated with nuclear weapons. As a platform and network of organizations, academics, policy makers, and civil society advocates, NoFirstUse Global works towards the adoption of no-first-use policies by nuclear-armed states. They also strive to gain support for these policies from non-nuclear countries and nuclear allies.

The brand's primary focus is the implementation of no-first-use policies, as a means to achieve broader nuclear risk reduction, non-proliferation, and disarmament goals. By advocating for policies such as de-alerting, eliminating launch on warning, and lowering threat postures, NoFirstUse Global aims to reduce the risks of nuclear weapons being used and decrease the role of nuclear weapons in security doctrines. Co-founding organizations, such as Abolition 2000, Basel Peace Office, and Beyond the Bomb, help drive the brand's mission forward by advocating for comprehensive disarmament, peace, and the elimination of nuclear weapons worldwide.

Through their platform and collaborative efforts, NoFirstUse Global takes action to address the urgent need for nuclear risk reduction and promote a more secure and peaceful world