NOOL is a rug retailer with more than 100 years of experience, offering distinctive designs sourced from around the world. Customers can shop online or visit the company’s showroom in Rishon LeZion, with rugs available to both individual buyers and wholesale customers. Its extensive collection spans modern, classic, vintage, geometric, abstract, shaggy, loop-pile, wool, rope, and handmade styles, alongside traditional designs such as Persian, Afghan, kilim, Kazak, and Mamluk rugs.

Options are organized by room, color, style, and size, including rugs for living rooms, bedrooms, children’s spaces, dining areas, kitchens, bathrooms, offices, and outdoor settings. The range also includes washable rugs, runners, round designs, boutique pieces, and custom-made options. To help shoppers choose, NOOL provides personal sales advice, a rug-size guide, an AI assistant, and a visualization tool that lets customers preview a selected rug in a photo of their home.

The brand also offers delivery across Israel, described on its website as fast and free