NORBU Golf

TruePath by NORBU Golf is an online golf club fitting service that uses its TruePath Fitting Engine to create personalized, brand-neutral equipment recommendations. Golfers answer questions about their game and equipment from home, with the option to add launch-monitor data. The service analyzes their information across a broad equipment universe and delivers a complete bag blueprint, identifying which clubs and components to keep, replace, reconfigure, add, or remove.

Each TruePath Verdict includes specific equipment and build details, such as club models, lofts, shafts, lengths, and other fitting specifications. TruePath evaluates more than 2,000 equipment options from 94 brands, with additional brands and components represented. Its recommendations are independent of equipment inventory and are not limited to products available on a fitting wall.

Golfers can choose between Pro, priced at $249, and Elite, priced at $349. Both provide full-bag analysis and a results dashboard; Elite adds expanded modeling, alternative builds, and deeper scenario analysis. Equipment is purchased separately.