NorCal Public Media is an esteemed local brand that serves as a prominent hub for arts, culture, education, news, and community information in Northern California. With the aim of promoting active engagement in the community and society as a whole, NorCal Public Media offers a wide range of exceptional products and services. For television enthusiasts, the brand provides an extensive TV schedule, including beloved Bay Area Bountiful and Bay Area Auction programs, as well as nationally distributed shows.

With the NorCal Passport, viewers gain exclusive access to compelling BBC dramas. Radio enthusiasts can tune in to KRCB FM, which offers a diverse schedule of programs, podcasts, and in-depth interviews. Additionally, the brand features the innovative KRCB FireCast, a valuable resource for fire monitoring maps and data.

NorCal Public Media is also dedicated to environmental reporting through the Center for Environmental Reporting and the Bay Area Bountiful initiative. The brand's educational offerings include resources on poetry, racism, and honoring the legacy of MLK Jr. To support the brand's exceptional programming, viewers and listeners can make donations or become sustaining members.

Furthermore, NorCal Public Media offers sponsorship opportunities for businesses looking to align themselves with this reputable brand. With a commitment to high-quality content and community participation, NorCal Public Media stands as a beacon of excellence in Northern California's media landscape