Nordman is a retailer of clothing, footwear, and equipment for outdoor activities, selling through the Nordman. Club online store and a network of Nordman and Nordman KIDS brand stores. Its extensive range serves children, women, and men, with apparel and shoes for everyday wear, changing seasons, and winter conditions.

Products include waterproof clothing, thermal underwear, fleece layers, insulated jackets and trousers, rain boots, EVA boots, snow boots, trekking footwear, and sandals. The store also caters to fishing, hunting, and camping, offering waders, camouflage and weather-resistant clothing, specialist footwear, backpacks, tents, sleeping bags, mats, and related accessories. Customers can also find socks, gloves, hats, insoles, thermoses, bags, care products, and practical outdoor supplies.

Nordman highlights delivery across Russia, stating that orders are handled with care and can arrive within 24 hours. Its customer service aims to answer questions within ten minutes, and purchases earn bonuses. The website also provides information about payment, delivery, product guarantees, company news, reviews, certificates, and retail locations