Piti Patcharavalai's brand, NORMALNICE, is dedicated to creating products and designs that are visually appealing and functional. Founded in 2010, Normalnice began its journey in the online news and media industry but soon found its passion in product/project discovery and strategic design consulting. With a focus on lean structures and efficient collaboration, Normalnice outsources work to highly skilled professionals based on project requirements.

Their data-driven design approach and emphasis on measurable goals and impact form the core values of the company. Normalnice offers a range of professional design services, including information architecture, user experience design, product design, and information design. They also specialize in services like user research, concept prototyping, web and app design audits, and creating impressive slide decks, pitch decks, and direct mail.

Their portfolios and active presence on platforms like LinkedIn, Medium, and Twitter demonstrate their commitment to excellence in design