North Hive

North Hive is a Danish sports nutrition brand founded by Rasmus Højen Tarp, built around family beekeeping and a simple approach to endurance fuel. Its Honey & Salt energy gel combines raw multifloral honey from local beekeeping in Vesthimmerland with Læsø Sydesalt, with no additives. Each 35-gram pouch provides 28 grams of carbohydrates, 112 calories and 0.4 grams of salt. The portable gel is designed for runners, cyclists, triathletes, Hyrox participants and ultrarunners, and can be used before exercise, during long sessions or on race day.

North Hive prepares and fills its gels by hand, bringing the ingredients together itself. The brand sells packs of six, 12, 18 or 24 gels through its online shop. Its website also offers a Fuel Guide to help customers plan their intake and race fueling, alongside information about the brand, a blog and customer reviews. North Hive hosts community runs and events and invites athletes to apply as ambassadors.