Visit North Iceland is a brand responsible for marketing and promoting the beautiful and tranquil North Iceland region. With a population of 36 thousand, including the largest town outside of Reykjavík, Akureyri, and several historic coastal towns, North Iceland offers a friendly and welcoming atmosphere. The region boasts a range of attractions, such as the Vatnajökull National Park, home to Dettifoss, Europe's most powerful waterfall, and the geothermal region of lake Mývatn, with its hot springs, volcanic areas, and amazing lava formations.

North Iceland also offers incredible winter experiences, including popular skiing areas, off-piste skiing, and unique locations for observing the Northern Lights. Visit North Iceland works diligently to develop and strengthen North Iceland's image as a tourist destination, collaborating with tourism companies and representatives, providing information to tourists, supporting innovation and events, and promoting the region through various marketing platforms. With the support of the Icelandic Ministry of Industry and Innovation, 20 municipalities, and around 270 member companies, Visit North Iceland showcases the diverse and captivating North Iceland to the world