Northo is a reputation-management platform for salons and other local businesses, designed to automate review requests and help teams gather customer feedback with minimal front-desk effort. Its checkout console lets staff trigger post-visit invitations in seconds, sending customers a direct link to review the business on Google. Northo also offers a private feedback channel, so clients can share concerns directly with management and businesses can respond to service issues.

The platform supports automated delivery through email and SMS, with WhatsApp included in its planned Omnichannel tier. Its features include smart email fallback, feedback alerts, a dashboard for tracking review activity and customer sentiment, and an AI tool that drafts context-aware replies to Google Business Profile reviews. Northo offers monthly and annual plans for independent operators and busier businesses, with options for different message volumes and team setups. The company provides white-glove onboarding, says deployment can take under 15 minutes, and describes its review process as designed to align with Google’s guidelines.