North Pole Hoops is a leading brand in the world of basketball, providing a positive global impact by using the sport as a vehicle to connect and empower communities worldwide. With a mission to inspire and unite people, North Pole Hoops believes in the transformative power of sports, especially basketball. Founded in 2011 by brothers Tariq and Elias Sbiet, the brand has become a trusted resource for Canadian basketball prospects, supporting and promoting their talents from coast-to-coast.

North Pole Hoops offers a comprehensive ecosystem that allows aspiring student-athletes to maximize exposure opportunities. Through their camps, tournaments, and leagues, athletes and their families are provided with a support system that includes mentorship, scouting, marketing, and live broadcasting. This ecosystem helps student-athletes navigate their journey to the next level of basketball, with a focus on growth, progress, and a no excuse, get it done mentality.

As Canada establishes itself as a global power in basketball, North Pole Hoops actively contributes to this culture by showcasing the country's finest talent through dynamic multimedia platforms. Their dedication to excellence and their championship mentality make North Pole Hoops the go-to brand for aspiring basketball players in Canada