North Star Metric
@northstarmetric.io
Server-side device identity built on JA4 TLS and HTTP/2 fingerprints — more resilient to Safari AFP, ad blockers and VPNs than client-side fingerprinting. Powers accurate attribution for ecommerce today.
North Star Metric's Company Logos
North Star Metric's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#FA7140
Crusta
250, 113, 64
16, 95, 62
0, 55, 74, 2
#0A0A0B
Woodsmoke
10, 10, 11
240, 5, 4
9, 9, 0, 96
#9CC3F0
Perano
156, 195, 240
212, 74, 78
35, 19, 0, 6
About North Star Metric
North Star Metric is a server-side attribution platform for Shopify brands, designed to show which marketing channels and campaigns drive sales. It matches orders to customer touchpoints and compares its attribution with reports from platforms such as Meta and Google, helping merchants identify missed orders, assess true return on ad spend, and make more informed budget decisions. The service also supports TikTok, Shopify, and ChatGPT and AI search attribution, bringing channel performance and customer journeys into one view.
Brands can track revenue, ROAS, and related performance by channel, campaign, and country, follow customer journeys across devices and browsers, and send conversion data to connected advertising platforms. North Star Metric uses server-side matching and Shopify order webhooks to capture sales even when browser tracking is limited; coverage is measured for each store rather than promised as a fixed rate. The platform offers a one-click Shopify installation, integrations with Meta Conversions API and Google Analytics 4, and reporting tools.
Brand industry
Business and Consumer Services
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