Notirabbit is a web and mobile push notification platform designed to help publishers bring readers back to their websites and apps. Its shared workspace lets teams create, schedule, send, and track messages to people who have opted in to receive notifications. The service is built for newsrooms, independent publications, blogs, and other content-led businesses.

Publishers can reach subscribers through web browsers and native iOS and Android apps, choosing one or both channels for each message. Notifications can be sent manually, scheduled for a chosen time, or triggered through a publishing workflow using the Sending API and CMS integration. The platform includes delivery and click reporting, UTM tagging for web links, team roles, and quiet-hours controls for API sends. Mobile messages can direct readers to a relevant story or screen in an app.

Notirabbit presents free, paid, and custom web plans, with mobile capacity available as a separate add-on. Its site describes these as draft launch plans, with pricing and allowances subject to confirmation before public signup.