Not Just Digital 101 is a digital marketing and SEO agency serving startups and small to medium-sized businesses. Led by owner Paul Fowler, the agency draws on more than 20 years of digital and ecommerce strategy experience, working with organisations ranging from early-stage businesses to global brands. Its stated aim is to help clients achieve revenue goals cost-effectively, with trust and integrity.

The agency offers search engine optimisation, pay-per-click advertising, social media marketing, email and affiliate marketing, content provision, website optimisation, conversion optimisation and ecommerce support. It also provides SEO packages, free SEO audits, digital education and training, including guidance on reporting. Its approach begins with understanding a client’s business, researching competitors and identifying priorities, then setting measurable goals. Once campaigns are running, the team reports on performance and tests and refines activity to improve return on investment.

Not Just Digital 101 presents itself as a practical, transparent partner, helping clients understand digital marketing and make their websites and campaigns more effective at attracting and converting customers.