Notom is an outdoor and everyday carry brand focused on tools for adventure and exploration. Its identity centers on embracing the unknown, taking risks, and forging an individual path, with products designed to combine practical function and considered form. The brand presents its gear as suitable for everyday use as well as journeys beyond familiar routines.

Notom’s listed product is the NJ100, an everyday carry knife offered in standard and Black Walnut versions, each shown at $70. The NJ100 pairs a back-flipping blade with precision engineering and Sandvik 14C28N steel, which the brand highlights for edge retention and corrosion resistance. Customers can browse the full product range through the online shop, while the site also features a journal and provides information about shipping, returns, and other policies.

Notom ships internationally, with regional shopping options and currency selections for several countries. The store advertises free shipping on orders over $100 and offers a newsletter subscription.