Not Your Typical CFO provides strategic and fractional CFO advisory for founder-led businesses navigating growth across Dubai, the UAE, EMEA and beyond. The firm focuses on media, technology and consumer businesses with annual revenues of $2 million to $25 million, helping them build the financial systems, insight and discipline needed to scale. Its approach goes beyond historical accounting reports to support forward-looking decisions on cash, margins, runway and financial pressures.

Services address challenges such as limited financial visibility, decisions made without robust scenarios, and finance functions that have not kept pace with business growth. The advisory helps founders assess choices involving hiring, pricing, investment and expansion, while strengthening financial clarity and decision-making. The practice is led by a former multinational CFO, Chartered Accountant and founder-operator.

It offers advisory services and invites businesses to begin with a 30-minute conversation, providing a candid view of priorities and, where appropriate, guidance toward another suitable resource. The firm’s central proposition is that better numbers support better decisions and stronger businesses