Noumir Group

Noumir Group is a hospitality brand creating curated luxury stays and sensory experiences, beginning with Casa Azul, a private sanctuary in Tulum, Mexico. Its thoughtfully designed properties bring together comfort, culture, and atmosphere, with an emphasis on considered details and a sense of place. Casa Azul offers a setting where jungle landscapes meet sun-bleached stone, alongside features such as a rooftop infinity pool.

Beyond accommodation, Noumir Group arranges tailored experiences designed around each guest’s interests. Offerings include private spa treatments with aromatherapy, massage, and herbal therapies; guided journeys to ruins and cenotes with a chef-curated lunch; Mexican cacao tastings with a local artisan; and hands-on instrument-making with a master luthier. Guests can also enjoy sunrise yoga and an oceanfront sound bath.

A dedicated concierge works with guests to shape their stay, from private dining to wellness rituals, with attention to personal preferences and discretion. Noumir Group is also preparing to introduce destinations in Lisbon, Portugal, and Marrakech, Morocco, and invites interested travelers to join its waitlist for future openings.