NOVA is a Saudi-built integration and automation platform that connects business systems, automates workflows, and deploys AI agents through a visual, Arabic-first interface. Designed for Saudi organizations, it helps teams replace repetitive manual data handling with connected processes that run across tools such as WhatsApp, ERP and CRM systems, email, spreadsheets, databases, and collaboration platforms. More than 100 ready-made connectors are available, with HTTP and webhooks for linking other systems, including internal or legacy software.

Users can build no-code workflows using triggers, actions, conditions, schedules, and retries, then test, monitor, and improve them with execution logs, alerts, and performance dashboards. NOVA’s intelligent agents are designed to understand Arabic, including local dialects, extract details, and take permitted actions, with human approval controls and audit records. The platform offers cloud hosting in Saudi Arabia, deployment in a customer’s private cloud, or on-premises installation, including air-gapped environments. Its use cases include order and inventory synchronization, invoice matching, approvals, customer support, collections, and operational reporting.