Novelty Inc. Wholesale is a designer and importer of on-trend, high-impulse products for retailers and other businesses. Its broad assortment serves convenience stores, gift shops, hardware stores, and smoke shops, with categories ranging from toys and fashion accessories to technology and smoking supplies. Retailers can browse new arrivals, trending products, pre-orders, and merchandise organized by industry, and shop pre-priced or non-pre-priced items. The company also offers bulk discounts and floor displays designed to support retail merchandising.

Its products include novelty gifts, toys, plush items, sunglasses, lighters, torches, tools, hydration products, gadgets, and smoking accessories such as ashtrays, grinders, roll trays, and storage supplies. A featured line, Fun Doh™, focuses on sensory play, with squishy toys, jelly dumplings, slime, and putty. Other highlighted selections include fidget balls, keyboard clickers, seasonal keepsakes, and viral trend products. Many items are supplied in retail-ready displays, helping businesses stock distinctive products for customers seeking gifts, collectibles, practical accessories, or playful impulse purchases.