Now Journey is a Colorado-based travel company creating thoughtfully designed small-group and private journeys for travelers who value how they travel as much as where they go. Its tours aim to connect guests with authentic experiences and local character, while emphasizing quality, sustainability, remarkable hotels, and personal service. Italy is a major focus, with itineraries covering destinations such as Venice, Florence, Rome, Tuscany, the Amalfi Coast, Sicily, Puglia, the Italian lakes, and northern regions.

The company also offers journeys across Greece and the Adriatic, France, Spain and Portugal, the UK and Ireland, central Europe, Japan, Africa, Australia and New Zealand, and the Americas. Options range from shorter regional trips and paired-city itineraries to multiweek adventures, seasonal holiday tours, and family travel. Guests can request bespoke private journeys, travel with a tour captain, arrange a Tuscan villa stay, or choose luxury packages featuring five-star hotels, private guides and drivers, and Michelin dining.

Now Journey also works with registered travel advisors and provides trip-planning support and practical resources for travelers