nowthenlabel

NOW_THEN is a brand that expresses their love for the ocean and their aim for new adventures. The name NOW_THEN derives from a play on words, meaning 'a future that does not exist yet'. They believe in fair, sustainable, and conscious fashion.

NOW_THEN offers a range of products, including swim and surf wear that is eco-friendly and different from the norm. They strive to make the search for the perfect swimsuit easier for both consumers and industry insiders. NOW_THEN wants to share the greatness of the ocean with their customers, whether it's admiring a coral reef or catching the perfect wave.

They believe that fashion has the power to let us dream and should contribute to making the world a better place. NOW_THEN is created for strong, self-confident women who have a free spirit and create their own peace. Join their community of conscious women and gain access to new launches and exclusive offers