Nice Price is an online retailer based in Chelyabinsk, offering a broad selection of goods for the home, office, school, hobbies, and leisure. Its home range includes bedding in several fabrics, pillows, duvets, blankets, mattress accessories, towels, kitchen goods, curtains, and home clothing. The store also sells household appliances, lighting, tableware, clocks, and cleaning and hygiene products.

For creative pursuits, shoppers can find paint-by-number kits, diamond embroidery, sewing and scrapbooking supplies, art materials, canvases, and tools for drawing and modeling. Other categories include photo albums and frames, school and office stationery, books and paper products, computer and phone accessories, batteries and charging equipment, audio devices, and assorted electronics. The catalog also covers toys and games, watches, automotive accessories, packaging, tools, and seasonal goods.

Nice Price presents itself as a place to find a wide variety of products at competitive prices. The site lists customer support and information on guarantees and delivery, and states that delivery takes one to two days. Its city selector includes Chelyabinsk and many other Russian locations.