National Taxpayers Association (NTA) is a brand that aims to advocate for government accountability and improve the collection and use of taxes in Kenya. Established in April 2006 by leaders from various sectors, including civil society, private, and public sectors, NTA was formed in response to the misuse and mismanagement of public resources through state-owned enterprises. This resulted in massive losses of approximately Ksh256 billion over a 10-year period, negatively impacting service delivery and public projects.

The vision of NTA is to have a taxpayer-responsive government that delivers quality services to all. Their mission is to influence policy and advocate for government accountability through engagements, partnerships, and transformative information and research. NTA values integrity, respect, inclusivity, passion, and innovation.

To achieve their goals, NTA has developed social accountability tools known as Citizens Report Cards (CRCs) that empower citizens to demand accountability and quality service delivery. Inspired by the success of the CRC model in India, NTA aims to create channels for citizen demands, strengthen government service delivery, and enhance democratic interactions between the national and county governments and the citizens of Kenya. With eight regional offices and a secretariat in Nairobi, NTA has established itself as a leading organization in promoting good governance and citizen engagement